性别要求:不限性别
PurposeTosupporttheMarketingManagertoexecuteallbrand,marketingandPublicRelationsactivitiesacrosstheregioninordertobuildPRDasextendedhomemarketfortheairlinegroup.
Key responsibilities an d tasksRevenuegenerationandcampaigns?SupportallsortsofdailyworkofthemarketingteamasperguidanceandinstructionsofMarketingManager,includingbutnotlimitedtomarketing&PRcampaignexecutions,mediaengagement,eventorganization,translationandotherrequiredtasks?WorkcloselywiththePRDBusinessDevelopmentandothersalesteamstopromotetheawarenessofCXintermodalofferingsandgrowCXsalesinPRD.Preparelocalmarketingcollateral,e-collateraltosuitlocalcampaignandpromotionalneeds.Ensurelocalcollateralstocklevelsaremaintainedappropriately?Workwithagencypartnerstoeffectivelyadaptglobalmarketingmaterialstomaximiseregionalmarketrelevanceandimpact.Reviewproposedlocallanguageandagainstlocalculturetoflagculturalsensitivitieswhenglobalandregionalcampaignsareappliedlocally?Buildandmaintaineffectiveworkingrelationshipwithagenciesandotherpartners?AchieveallbrandKeyperformanceIndicatorsfortheregion?SupportmarketingactivitiestorecruitMarcoPolo,AsiaMilesandRegisteredUsersmembersandgatherconsumerdata.UndertakeinitiativestoincreasetheengagementwithMarcoPolomembersasrequired.?Activelypromotenewproductand/orancillaryfeaturestogenerateadditionalrevenue?AssistwiththeorganisationoflocalsalesandtradeeventsasrequiredE&A?EmergencyandAccidentandCrisisResponseresponsibilitiesasrequiredQualifications/Experience?Aminimumof2years’relevantexperience?Auniversitydegreeinmarketing,communications,businessadministrationorotherrelateddisciplines?AgoodunderstandingofthePearlRiverDelta(especiallyShenzhen)market&consumerbehavior?Agoodunderstandingofthenatureandusageofdifferentmediachannelsforeffectivecommunications?ExcellentChineseandEnglishwritingskills.NativeinMandarin,fluentinEnglish.ProficiencyinCantonesewillbeanadvantage.?Goodanalyticalskills–mustbeabletoassembleandinterpretdata,createexecutivesummariesanddeliverbusinessinsights?Highdegreeofinternetsavvy,withacuriosityandenthusiasmfordigitalandmediatrends?Goodproblemsolvingandprojectmanagementskills–abletoidentify,analyzeandproposesolutionstovariousbusinessorexecutionissues?Abilitytoworkunderpressureandtotightdeadlines,ensuringspeedtomarketwhilstmaintainingqualityofwork?CapableofworkingoutsideofofficehoursinresponsetourgentCorporateAffairsmatters?Capableofworkingonmultipleprojectssimultaneously?Discreetindividual,whocanbetrustedwithconfidentialmaterial?Experienceinairline,travel,orhospitalityindustrywillbeanadvantage
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