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China eMarcom Specialist (Eloqua)

面议
北京-北京 | 本科学历
91 94
2019-04-22 更新 被浏览:
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职位描述
招聘人数:1 人 性别要求:不限性别 The Agilent eMarcom specialist / Eloqua Builder owns the creation an d deployment of digital tactics as defined in the campaign brief an d deployment calendar. This includes working as a hands-on Eloqua expert constructing campaigns within Eloqua, managing demand generation marketing projects, related tasks, an d working collaboratively an d in close partnership with Marketing Strategists, Campaign Project Management to meet key business objectives an d to ensure long-term success.Key responsibilitiesOwns the setup an d execution of Agilent digital tactics as defined in the eMarcom brief an d E-push calendarCreates an d maintains digital campaign landing pages, registration forms, e-pushes an d other deliverables. Build an d implement digital campaigns utilizing Eloqua Campaign Canvas an d advanced decision steps (included digital body language, all if then modeling); Custom Data objects (CDO); Program Builder; Eloqua forms an d landing pagesProvides consultancy on technical campaign design to the marcom specialist teams to improve campaign effectivenessFirst point of contact for any technical problems with digital assetsWorks with Creative services team / agency, Localization & Publishing team to resolve issuesProvides guidance on eMarcom process an d html coding to marcom stakeholdersSupports global an d regional campaigns working closely with members of the global an d regional marcom specialist teamsDrives positive customer experience an d loyalty through the execution of professional highly digital marketing campaignsEnsure adherence to all data privacy regulations (e.g. CAN-SPAM, EU Regulations, GDPR, etc.)
Qualifications:University degree (Batchelor Or diploma)3 years experience inside B2B digital marketing, automated demand generation Or equivalent years of proven results inside a modern B2B marketing organization2 years experience using marketing automation an d email solutions such as Eloqua, Marketo, Or ExactTarget, Hubspot (Lead Scoring, Customer Lifecycle, CRM Integration, Program Builder, Web Profiling, database management, etc.)Solid working knowledge of at least one of the following CRM systems: Salesforce.com, SAP, MS Dynamics, Oracle On-Demand Or Siebel On-Demand. Experience with SAP preferredProficient with HTML editors (e.g. Adobe Dreamweaver) an d basic image editing (e.g. Adobe Photoshop);Strong understanding an d use of social media for businessSolid marketing background, proven ability to take the customers perspectiveAbility to conduct training sessions in marketing automation software solutions such as EloquaAbility to manage an d drive multiple projects simultaneously, strong organizational an d time management skills are a mustInterpersonal skills necessary to work with a broad range of internal stakeholders at various levels. Proven ability to successfully work in a remote, international teamProven ability to leverage brand objectives to ensure consistent brand delivery.Good understanding of key marketing metrics to drive digital campaign effectiveness. Experience with Web Analytics tools is a plusSolid working knowledge of contact profiling, customer segmentation an d list building toolsExcellent English language skills - - strong communicator
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  • 机械/设备/技工
  • 500-1000人
Agilent is a leader in life sciences, diagnostics an d applied chemical markets. The company provides laboratories worldwide with instruments, services, consumables, applications an d expertise, enabling customers to gain the insights they seek. Agilent’s expertise an d trusted collaboration give them the highest confidence in our solutions.

Agilent focuses its expertise on six key markets, where we help our customers achieve their goals:

Food: Agilent helps ensure that our global food supply is free of contaminants—whether chemical, viral, bacterial Or microbiological. Our customers include government regulators an d labs that control food safety, as well as private companies that produce, package an d sell food to the public.

Environmental an d Forensics: From pesticides to pharmaceutical residues to trace metals, we provide fast, accurate an d sensitive methods for monitoring contaminants affecting quality of life. Agilent solutions also play an important role in law enforcement by providing robust tools an d instruments to analyze an d verify evidence at trial, an d keeping the world’s top-performing athletes honest.

Pharmaceutical: Agilent has one of the broadest solutions portfolios of any company serving the pharmaceutical industry. Our solutions provide precise answers for every segment of the pharmaceutical industry, from disease research an d drug discovery to drug development, manufacturing an d quality control. The start-to-finish solution set means customers can get products to market faster. Customers trust us to help them test the purity of their therapeutics. Agilent also ensures that their instruments an d processes conform to the highest compliance regulations.

Diagnostics: Agilent gives doctors a head start in the fight against cancer an d other diseases. Our solutions help pathology laboratories deliver fast, accurate information to the doctors, hospitals an d medical centers they serve. We help medical professionals make more accurate diagnoses so patients can receive the most effective therapies.

Chemical an d Energy: The world runs on energy, an d energy companies need to locate, extract an d refine fuels efficiently an d cost-effectively. Our solutions help customers maximize their production an d predict failures in their refineries before they happen. Agilent also helps energy researchers investigate biofuels, renewable fuels an d other forms of alternate energy.

Research: Most life sciences an d diagnostics research is done at top-tier universities, with funding from governments around the world. Agilent is helping these researchers learn more about cancer, cardiovascular diseases, diabetes, Alzheimer’s, Parkinson’s, autism an d other ailments. Our instruments, software an d sample preparation solutions help scientists conduct faster, more accurate research.

AGILENT RESEARCH LABORATORIES

The purpose of Agilent Research Laboratories is to power Agilent’s growth through breakthrough science an d technology.

To complement our product line R&D, Agilent Labs looks beyond the evolution of current products an d platforms to create the technologies that will underlie tomorrow’s breakthroughs, enabling Agilent customers to answer questions at the leading edge of life science, diagnostics an d the applied markets. Our horizon is broad, encompassing synergies across Agilent an d seeding new businesses to create competitive differentiation an d compelling value for current an d future customers an d shareholders.

To accomplish these goals, we attract an d retain top technical talent, collaborate extensively with global research leaders in academia, government an d industry, an d promote a culture of innovation an d teamwork across our highly multi-disciplinary staff of life scientists, physical scientists an d engineers. The majority of our research is located in the United States in Santa Clara, California, with additional locations in Europe an d Asia.
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