adidas is a global leader in the sporting goods industry with the core brands adidas an d Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe an d generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people an d generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 an d headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – an d eighth largest in the world. It s the Ｃountry s most important center for culture, commerce, an d industry. Sometimes referred to as the Paris of the East , Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.
