Burberry is an iconic British brand synonymous with innovation an d craftsmanship. based in London under the direction of CCO Ｃhristopher Bailey, the brand has a global reputation for pioneering design an d fabrics. Established in 1856 by British inventor Thomas Burberry, the brand has a history of innovation an d discovery. Burberry has become defined by its authentic outerwear heritage an d the iconic trench coat.Today, the brand operates over 450 stores, employs nearly 10,000 staff in 31 Ｃountries worldwide with 92 different nationalities. Burberry is a FTSE 100 company with annual sales of over £1.5billion. The business is driven by design, marketing an d retail-led strategies with a digital focus an d a global reach. With a very clear vision an d a distinctive set of values, Burberry consistently stays ahead of trends. By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench an d fully immersive runway shows, Burberry continues to connect heritage with cutting-edge technology an d digital media. Burberry currently has over 14 million followers on Facebook, over 1.3 million followers on Twitter an d has had more than 17 million video views on the Burberry YouTube channel.
Burberry是以创新和工艺为代名词的英国标志性品牌。总部位于伦敦，由CCO Ｃhristopher Bailey作为指导，品牌因为其开拓性的设计和面料享誉全球。品牌由英国创始人Thomas Burberry在1856年成立，拥有一段充满创新和发现的历史。Burberry已经被定义为真正的外衣传承和标志性的风衣。如今，品牌已经经营了超过450家店铺，在全球31个国家92个地区拥有将近10,000名员工。Burberry是FTSE100 中的一员，年销售额超过15亿英镑。公司业务是通过数码科技和全球影响力由设计、市场营销和零售战略共同引导的。在一个非常清晰的愿景和独特价值的确立下，Burberry始终保持领先趋势的地位。通过探索独特的品牌创新如Burberry音乐， 风衣的艺术 网站和完全身临其境的时装秀，Burberry继续连接着传统与前沿技术和数字媒体。Burberry 目前在Facebook已经拥有超过140万的追随者，在Twitter拥有超过130万的追随者，在Burberry YouTube 频道中已经有超过1700万次的视频点击率。
